The article “2012: Virality Builds Brands,” co-authored by TJSL graduate Lacy J Lodes '08, appeared in The Licensing Book magazine’s Summer 2012 Issue.
Every year in Las Vegas, NV, licensing professionals from all over the world gather to showcase their intellectual property. The Licensing Show is considered the place to be to get your company’s licensing networks in place for the upcoming years.
In conjunction with The Licensing Show, The Licensing Book releases a State of the Industry, and Lodes' article was the introduction to the State of the Industry.
